Often it seems that in order to distinguish yourself and your products from your competitors you need to come up with some sort of gimmick. Not that I have an issue with that. In fact it seems to be Marketing 102 to me. It's just that every once in a while I come across a product that just doesn't seem to be named right for what it is, and yet at the same time the name nails it.
This time it's a carpet swatch. A green swatch to be exact. They could have named it something like Forest or Meadow or even Tropical Something-or-other. But no! They've taken naming green carpet to a whole new level!
Behold the awesome marketing power of Botanical Fury!
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